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Segmentation and Positioning

Truly understanding customers’ needs and behaviours is critical to establish the area of distinct advantage your brand has over the competition. This is imperative to understand where you can win and where you cannot compete.

At Osprey Health Consulting we recognize the importance of challenging internal perceptions and we will challenge you and your team to see the market through the customer’s eyes and define your true target customer. We know from experience how essential it is to get this right so it optimally informs your strategy and investment allocation.

“As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try to please everyone. It is therefore not surprising to find such brands go into a few years of decline before they are able to reinvent themselves” – Nirmalya Kumar

Our experienced consultants will guide you to develop a differentiating, credible and sustainable positioning for your brand that will provide the foundation on which your strategy and messaging are built.

Forget ‘branding’ and ‘positioning.’ Once you understand customer behavior, everything else falls into place

- Thomas G Stemberg

Osprey provided excellent organisation and facilitation of our 2018 brand planning process with clear actionable objectives devised

UK Brand Lead UK Affiliate, of a large multinational

With a new game-changing competitor ready to threaten our market leadership position, Osprey Health Consulting were able to develop a competitive strategy approach that allowed us to simulate and ultimately accurately predict our competitor’s strategy and customer response, allowing us to minimize their impact. Having looked back you helped us predict about 95% of the market changes precisely, and for the other 5% you had already developed the scenario plans with us

European Franchise Director Large Global Pharma Company

Osprey Health Consulting have supported our global team for over 18 months through a series of workshops, strategy meetings and 1:1 reviews, which has enabled us to navigate the global organisation through a challenging time for our portfolio, ultimately setting a clear vision and direction

Global Marketing Director Large Global Pharma Company

Over an 18-month period, Osprey Health Consulting supported me and my team to develop our biosimilar strategy and also implement governance structures to align local, regional and global teams to our sometimes pioneering thinking and approach. The partnership we have built will continue to be invaluable as we move forward and execute and refine our plans

Head of Biologic Strategy Large Global Pharma Company

The support you provided around strategic imperatives and critical success factors were most helpful in providing clarity to the group on what we really mean by these terms. We defined some great examples from the workshops that were significantly different from what was in our original plan..

Area HealthCare Lead UK Affiliate, of a large multinational