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Competitive Strategy

Today many brands find themselves operating in increasingly competitive markets. Whether you want to anticipate the entry of a new competitor or try to better understand the approach of an existing one, Osprey Health Consulting will help you go beyond competitor intelligence.

We will challenge you and your team to understand and anticipate your competitor’s strategy and actions and then guide you to predict the implications on your own brand’s success.

We will help you evaluate your strategy, positioning and plan in light of this competitive understanding, allowing you and your team to feel confident that your strategy and plan is robust and ready to address the competitive challenges in your market.

When you know both yourself as well as your competition, you are never in danger. To know yourself and not others, gives you half a chance of winning. Knowing neither yourself of your competition puts you in a position to lose

- Sun Tzu

If all you’re trying to do is essentially the same thing as your rivals, then it’s unlikely that you’ll be very successful.

- Michael Porter

Competitive Strategy case study:

Competitor Simulation

UK Division of a top 10 pharmaceutical company

View case study

Osprey provided excellent organisation and facilitation of our 2018 brand planning process with clear actionable objectives devised

UK Brand Lead UK Affiliate, of a large multinational

With a new game-changing competitor ready to threaten our market leadership position, Osprey Health Consulting were able to develop a competitive strategy approach that allowed us to simulate and ultimately accurately predict our competitor’s strategy and customer response, allowing us to minimize their impact. Having looked back you helped us predict about 95% of the market changes precisely, and for the other 5% you had already developed the scenario plans with us

European Franchise Director Large Global Pharma Company

Osprey Health Consulting have supported our global team for over 18 months through a series of workshops, strategy meetings and 1:1 reviews, which has enabled us to navigate the global organisation through a challenging time for our portfolio, ultimately setting a clear vision and direction

Global Marketing Director Large Global Pharma Company

Over an 18-month period, Osprey Health Consulting supported me and my team to develop our biosimilar strategy and also implement governance structures to align local, regional and global teams to our sometimes pioneering thinking and approach. The partnership we have built will continue to be invaluable as we move forward and execute and refine our plans

Head of Biologic Strategy Large Global Pharma Company

The support you provided around strategic imperatives and critical success factors were most helpful in providing clarity to the group on what we really mean by these terms. We defined some great examples from the workshops that were significantly different from what was in our original plan..

Area HealthCare Lead UK Affiliate, of a large multinational