We will challenge you and your team to understand and anticipate your competitor’s strategy and actions and then guide you to predict the implications on your own brand’s success.

We will help you evaluate your strategy, positioning and plan in light of this competitive understanding, allowing you and your team to feel confident that your strategy and plan is robust and ready to address the competitive challenges in your market.

When you know both yourself as well as your competition, you are never in danger. To know yourself and not others, gives you half a chance of winning. Knowing neither yourself of your competition puts you in a position to lose

- Sun Tzu

If all you’re trying to do is essentially the same thing as your rivals, then it’s unlikely that you’ll be very successful.

- Michael Porter

Competitive Strategy case study: