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Brand Strategy

Whether you need to build a completely new strategy, pressure-test your existing plans, or want support to navigate your cross-functional team through the planning process, Osprey Health Consulting is here to work with you and your team to ensure your boat is headed in the right direction.

We are here to challenge your thinking, bring new ideas and fresh perspectives to the discussion, and create a structure and framework to support your team through the planning process. Osprey Health Consulting will help you create a specific, bespoke strategy with joined-up thinking and plans that ensure financial success for your brand or portfolio.

Rowing harder doesn’t help if the boat is headed in the wrong direction

- Kenichi Ohmae

Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different

- Michael Porter

Brand Strategy case studies:

Brand Planning Support and Training

UK Affiliate, of a global pharmaceutical organisation

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Brand Plan Auditing

Large Blue-Chip Pharma

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Osprey provided excellent organisation and facilitation of our 2018 brand planning process with clear actionable objectives devised

UK Brand Lead UK Affiliate, of a large multinational

With a new game-changing competitor ready to threaten our market leadership position, Osprey Health Consulting were able to develop a competitive strategy approach that allowed us to simulate and ultimately accurately predict our competitor’s strategy and customer response, allowing us to minimize their impact. Having looked back you helped us predict about 95% of the market changes precisely, and for the other 5% you had already developed the scenario plans with us

European Franchise Director Large Global Pharma Company

Osprey Health Consulting have supported our global team for over 18 months through a series of workshops, strategy meetings and 1:1 reviews, which has enabled us to navigate the global organisation through a challenging time for our portfolio, ultimately setting a clear vision and direction

Global Marketing Director Large Global Pharma Company

Over an 18-month period, Osprey Health Consulting supported me and my team to develop our biosimilar strategy and also implement governance structures to align local, regional and global teams to our sometimes pioneering thinking and approach. The partnership we have built will continue to be invaluable as we move forward and execute and refine our plans

Head of Biologic Strategy Large Global Pharma Company

The support you provided around strategic imperatives and critical success factors were most helpful in providing clarity to the group on what we really mean by these terms. We defined some great examples from the workshops that were significantly different from what was in our original plan..

Area HealthCare Lead UK Affiliate, of a large multinational