Truly understanding customers’ needs and behaviours is critical to establish the area of distinct advantage your brand has over the competition. This is imperative to understand where you can win and where you cannot compete. At Osprey Health Consulting we recognize the importance of challenging internal perceptions and we will challenge you and your team to see the market through the customer’s eyes and define your true target customer. We know from experience how essential it is to get this right so it optimally informs your strategy and investment allocation.

Our experienced consultants will guide you to develop a differentiating, credible and sustainable positioning for your brand that will provide the foundation on which your strategy and messaging are built.

As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try to please everyone. It is therefore not surprising to find such brands go into a few years of decline before they are able to reinvent themselves

- Nirmalya Kumar

Forget ‘branding’ and ‘positioning.’ Once you understand customer behavior, everything else falls into place

- Thomas G Stemberg

Early Asset Development case study: