2019

The Evolution of scenario planning and simulation to address modern market and landscape challenges…

https://pharmaphorum.com/views-analysis-sales-marketing/the-evolution-of-scenario-planning-and-simulation-to-address-modern-market-and-landscape-challenges/

 

2018

Insight, market monitoring and assessing whether a brand plan is fit for purpose…

https://pharmaphorum.com/views-analysis-sales-marketing/insight-market-monitoring-and-assessing-whether-a-brand-plan-is-fit-for-purpose/

Brand planning in complex markets and uncertain markets…

https://pharmaphorum.com/views-analysis-sales-marketing/brand-planning-in-complex-and-uncertain-markets/

Strategic planning in increasingly complex and uncertain markets, the David Cassidy dilemma…

https://pharmaphorum.com/views-analysis-sales-marketing/strategic-planning-increasingly-complex-uncertain-markets/