The Client:

UK Division of a top 10 pharmaceutical company

The Challenge:

Our client needed to understand the impact on its strategy of the entry of a new, potentially more effective competitor in the field of preventative medicine, and decide which parts of the plan needed to be strengthened.

The Process:

Deep reviews of the competitive threat were created, with the involvement of internal and external input to ensure that there was absolute clarity regarding the nature of the threat.

We created and facilitated a cross-functional competitor simulation with a broad cross-functional group, designed to fully explore the threats posed by the competitor brand and its maker.

Following on from the event the outputs were fully analysed and strategic recommendations created that were easy to understand and interpret for all members of the team.

The Response:


Key Outputs:

Key competitive implications for the clients behavioural objectives

The output consisted of a comprehensive report that allowed the client to re-formulate and focus the future strategy, ensuring more robust preparation for the anticipated impact of new competition.