Competitor Simulation - Osprey Health Consulting

The Client:

UK Division of a top 10 pharmaceutical company

The Challenge:

Our client needed to understand the impact on its strategy of the entry of a new, potentially more effective competitor in the field of preventative medicine, and decide which parts of the plan needed to be strengthened.

The Process:

Deep reviews of the competitive threat were created, with the involvement of internal and external input to ensure that there was absolute clarity regarding the nature of the threat.

We created and facilitated a cross-functional competitor simulation with a broad cross-functional group, designed to fully explore the threats posed by the competitor brand and its maker.

Following on from the event the outputs were fully analysed and strategic recommendations created that were easy to understand and interpret for all members of the team.

The Response:

TBC

Key Outputs:

Key competitive implications for the clients behavioural objectives

The output consisted of a comprehensive report that allowed the client to re-formulate and focus the future strategy, ensuring more robust preparation for the anticipated impact of new competition.

Osprey provided excellent organisation and facilitation of our 2018 brand planning process with clear actionable objectives devised

UK Brand Lead UK Affiliate, of a large multinational

With a new game-changing competitor ready to threaten our market leadership position, Osprey Health Consulting were able to develop a competitive strategy approach that allowed us to simulate and ultimately accurately predict our competitor’s strategy and customer response, allowing us to minimize their impact. Having looked back you helped us predict about 95% of the market changes precisely, and for the other 5% you had already developed the scenario plans with us

European Franchise Director Large Global Pharma Company

Osprey Health Consulting have supported our global team for over 18 months through a series of workshops, strategy meetings and 1:1 reviews, which has enabled us to navigate the global organisation through a challenging time for our portfolio, ultimately setting a clear vision and direction

Global Marketing Director Large Global Pharma Company

Over an 18-month period, Osprey Health Consulting supported me and my team to develop our biosimilar strategy and also implement governance structures to align local, regional and global teams to our sometimes pioneering thinking and approach. The partnership we have built will continue to be invaluable as we move forward and execute and refine our plans

Head of Biologic Strategy Large Global Pharma Company

The support you provided around strategic imperatives and critical success factors were most helpful in providing clarity to the group on what we really mean by these terms. We defined some great examples from the workshops that were significantly different from what was in our original plan..

Area HealthCare Lead UK Affiliate, of a large multinational