Brand Planning Support and Training - Osprey Health Consulting

The Client:

UK Affiliate, of a global pharmaceutical organisation

The Challenge:

The client was faced with updating and re-invigorating the strategic planning associated with a portfolio of vaccines. New methodologies were being instigated by the global leadership team and the client requested support to embed the new processes and support the team leadership to get the most out of the planning.

The Process:

Current and new planning processes were ‘interrogated’ to ensure clarity over the underlying needs of the plan.

The key staff were trained in the key elements of the planning processes that had new and less clear definitions

Agenda’s and workshops were created to support the team

The Response:

“The descriptions around SIs and CSFs that you provided were really helpful in providing clarity to the group on what we mean by these terms. We defined some really good examples from the workshops that were significantly different from what was in the original plan”

Key Outputs:

“The effort vs impact exercise went well and we were able to visually separate out all of the proposed tactics and assign an owner, a relative cost, and a deadline for each
Thank You!”

Osprey provided excellent organisation and facilitation of our 2018 brand planning process with clear actionable objectives devised

UK Brand Lead UK Affiliate, of a large multinational

With a new game-changing competitor ready to threaten our market leadership position, Osprey Health Consulting were able to develop a competitive strategy approach that allowed us to simulate and ultimately accurately predict our competitor’s strategy and customer response, allowing us to minimize their impact. Having looked back you helped us predict about 95% of the market changes precisely, and for the other 5% you had already developed the scenario plans with us

European Franchise Director Large Global Pharma Company

Osprey Health Consulting have supported our global team for over 18 months through a series of workshops, strategy meetings and 1:1 reviews, which has enabled us to navigate the global organisation through a challenging time for our portfolio, ultimately setting a clear vision and direction

Global Marketing Director Large Global Pharma Company

Over an 18-month period, Osprey Health Consulting supported me and my team to develop our biosimilar strategy and also implement governance structures to align local, regional and global teams to our sometimes pioneering thinking and approach. The partnership we have built will continue to be invaluable as we move forward and execute and refine our plans

Head of Biologic Strategy Large Global Pharma Company

The support you provided around strategic imperatives and critical success factors were most helpful in providing clarity to the group on what we really mean by these terms. We defined some great examples from the workshops that were significantly different from what was in our original plan..

Area HealthCare Lead UK Affiliate, of a large multinational